Selling a Home

Why Hire a REALTOR®? 

Always ask if your agent is a REALTOR®, there is a difference!

I am a REALTOR® I PLEDGE MYSELF: To protect the individual right of real estate ownership & to widen the opportunity to enjoy it; To be honorable and honest in all dealings; To seek better to represent my clients by building my knowledge and competence; To act fairly towards all in the spirit of the Golden Rule; To serve well my community, & through it my country; To observe the REALTORS® Code of Ethics & conform my conduct to its lofty ideals.

"My goal is to provide diligent attention to every detail in marketing your home. I will provide undivided loyalty to you throughout the listing and selling period and look after your best interest."

Debbie Redford, Managing Broker/CEO of All Atlanta Realty, Seniors Real Estate Specialist - SRES, CRS, CRB, GRI, CDPE

Selling your house requires all the help you can get, and, nobody gives you more help at transacting the most rewarding home sale than The Debbie Redford Team of All Atlanta Realty, because Debbie and her experienced staff deliver more high-impact selling services, faster and more efficiently than you would ever dream possible. Super services that set the stage for success on Closing Day include:

COMPARATIVE MARKET ANALYSIS: A written report of all the homes sold in your neighborhood to identify those most similar to yours  -- in order to set a realistic VALUE for your property for the QUICKEST possible sale.

Your Home is Advertised Until it is SOLD!


  1. Determining your goals.
  2. Custom designing a personal marketing plan for your home.
  3. Screening and qualifying buyers. 
  4. Setting financing guidelines.
  5. Making special arrangements.
  6. Completing the transaction.

These services are provided to help both the Debbie Redford Team of All Atlanta Realty and You-- the home seller-- reach the same objectives:

  • Sell your home at the highest possible price
  • Close the sale in the shortest period of time
  • Complete the transaction with the most favorable terms to you

Reaching these objectives on schedule is achieved by Debbie and her team of real estate specialists in a methodical and time tested series of important marketing phases: 

1. Determining Your Goals

Debbie doesn't just "put your home on the market." First, she gets to know YOU--your needs and wants--so she can help you establish precise and realistic guidelines:

  • Best price at which to market your home
  • What your "net" expectations are
  • Type of terms and financing that may be acceptable to you
  • How soon you need to move

2. Custom-Designing a Personalized Marketing Plan for Your Home

Marketing your home is much more involved than just taking a listing, putting a sign in the yard, or running an ad. Each listing requires an individual, highly personalized sales promotion program. The first step is a careful analysis by Debbie and her Marketing experts to determine:

  1. what types of buyers may be most interested in your home and,
  2. how to favorably appeal to their particular wants and needs.

Then, they implement and execute your individual marketing plan; a plan designed to sell your home through:


Your home is featured in marketing brochures customized to your home containing both professional photographs and descriptions. Emphasis is on reaching prospects who may have special interest in your property. Your home is promoted until it is "Sold". 

3. Screening and Qualifying Buyers

The Debbie Redford Team helps eliminate unannounced "lookers" by showing your property to only serious buyers who have the proven financial ability to a:

  1. meet your price and
  2. your financing requirements. Showings are by appointment only, and prospects are never unescorted.

An authorized Agent of All Atlanta Realty will always be available to answer questions and personally guide them through your house.

4. Setting Financing Guidelines

Today, home mortgages have become extremely complex, and it is the job of Debbie and her financing specialists to find the best package that will work best for your buyer.

Because Debbie knows many sources of mortgage money in the Atlanta area, she can enhance the saleability of your home by guiding buyers to a lender most likely to effect a good loan and expedite your Closing.

"I know you are concerned about the sale of your home, just as I would be if it were mine. My team and I will treat it as though we were the owners. I pledge to take a sincere interest in getting your home sold as quickly as possible. After all, your home represents perhaps the largest investment you'll ever make .  It only makes sense to let a true, professional real estate agent manage the sale to its most rewarding conclusion. So, when you are considering selling your home, please call me at (770) 971-4400 first. Over the past 31 years, thousands of families have and with great success."

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Debbie Redford, Managing Broker/CEO of All Atlanta Realty

Certified Residential Specialist®
Seniors Real Estate Specialist - SRES, CRS, CRB, GRI, CDPE®

3225 Shallowford Rd, Building 100, Marietta, GA, 30062